diff --git a/src/Targets/Microchip/AVR/AVR8/Avr8.cpp b/src/Targets/Microchip/AVR/AVR8/Avr8.cpp
index f5038268..c81248eb 100644
--- a/src/Targets/Microchip/AVR/AVR8/Avr8.cpp
+++ b/src/Targets/Microchip/AVR/AVR8/Avr8.cpp
@@ -139,7 +139,11 @@ namespace Bloom::Targets::Microchip::Avr::Avr8Bit
 
         } catch (const Exceptions::DebugWirePhysicalInterfaceError& debugWireException) {
             if (!this->updateDwenFuseBitOnDebugWireFailure) {
-                throw debugWireException;
+                throw TargetOperationFailure(
+                    "Failed to activate debugWire physical interface - check target connection and DWEN fuse "
+                        "bit. Bloom can set the DWEN fuse bit automatically. For instructions on enabling this function,"
+                        " see " + Paths::homeDomainName() + "/docs/debugging-avr-debugwire"
+                );
             }
 
             try {